Social networking technologies such as Facebook, YouTube, Wikis, LiveJournal, Flickr, and MySpace.com provide a new avenue for improving connections and communication among the campus community but they can also present a challenge. The Educause Review article, Social Networking Technologies: A Poke for Campus Services, offers advice on investigating possible opportunities for incorporating Web 2.0 technologies into campus services.
it DEFINITELY has a spot in bigger type organizations. SUN, IBM, google, etc have been powerblogging for a while. the next little while will be interesting.